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Mixology Experience


ON TRADE ACTIVATION has developed two innovative seminars, with distinguished International guests from the hospitality industry.

| “Excellence in hospitality: a comparison between the bar and the restaurant worlds” - Alessandro Zana (“Da Vittorio”, 3 Michelin Stars), Alberto Toè (“Horto”), Agostino Perrone (“The Connaught”, 2022 N°1 World’s 50 Best Bars) and Giacomo Sai ( Business Development Manager)

| “How to: the importance of packaging in the beverage industry” - Mario Di Paolo (award winning designer)

Mixology Experience

Mixology Experience is the International beverage trade show taking place every year in Milan and for the 2023 edition


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