PHOTOSHOOT | VIDEO | DRINK STRATEGY | POS DEVELOPMENT | RISERVA LAUNCH
DRINK STRATEGY
On the occasion of the brand’s 200th anniversary, Vecchia Romagna celebrated with a brand-new set of cocktails signed by Internationally renowned mixologist Alex Frezza: four unique drinks able to truly enhance the product’s characteristics and to please the most refined and different palates. The cocktails were presented to the press during a launch event held in Bologna, in which a masterclass by Alex Frezza and Master Blender Antonio Zattoni, and a guest bartending by Frezza took place.
| Drink strategy and partnership with “Maestro di Emozioni” Alex Frezza
| Drink strategy launch event (masterclass + guest bartending)
| Pictures
PHOTO & VIDEO 2020
Vecchia Romagna digital campaign focussed on the range’s premiumness, starting from the tasting profiles to the versatility in mixology.
| Iconic bottle: lifestyle and packshots
| Mixology
PHOTO 2021
In 2021 Liquid-Hub.com developed a new premium range of contents for Vecchia Romagna that valued the brand’s neat consumption.
| Iconic bottle
| Consumption
PHOTO & VIDEO 2023
2023 Photo & Video campaign framed Vecchia Romagna as a premium after meal choice not only at the restaurant or in a bar, but at home, too.
| Iconic bottle
| Consumption
VECCIA ROMAGNA RISERVA 18 LAUNCH
The exclusive partnership with Internationally renowned pastry chef Gianluca Fusto, who gave life to bespoke chocolate pralines to be served with Vecchia Romagna and who ran a press dedicated masterclass during the event, has shown how the food pairing represents an added value to the consumption experience.
| Strategy
| Partnership with Gianluca Fusto
| Pictures
| Event
POS DESIGN & DEVELOPMENT
Liquid-Hub.com design team has developed two brand new premium point of sales assets, able to glorify Vecchia Romagna’s bottle and consumption experience.
| Glorifier
| Tasting plates
Vecchia Romagna
The Vecchia Romagna range, an esteemed collection of Italian brandies, finds its roots in a legacy that began in 1820. With a history deeply intertwined with Italian culture and craftsmanship, Vecchia Romagna brandies have been distilled to perfection from the renowned Trebbiano grapes for generations. This storied brand belongs to Gruppo Montenegro. As a part of this esteemed portfolio, Vecchia Romagna continues to embody the artistry of Italian distillation, offering a selection of brandies that have been carefully aged in oak barrels to achieve an exquisite balance of flavors. From its origins in the heart of Italy to its place within Gruppo Montenegro's portfolio, Vecchia Romagna remains a symbol of timeless elegance and superior craftsmanship.
// DRINK STRATEGY
// PHOTO & VIDEO CAMPAIGN 2020
// PHOTO CAMPAIGN 2021
// PHOTO & VIDEO CAMPAIGN 2023
// VECCHIA ROMAGNA RISERVA 18 LAUNCH