Launched in 2023, Principi Vermouth is a a one-of-a-kind project that, with its products, wants to enhance Italy's multiculturalism and biodiversity: each reference is inspired by a specific region, it is dedicated to a local Prince (noble figures who made the Italian regions great) and uses the finest native vines to give life to vermouth. The first two regions to be available on the market are Sicily (Costanza d'Altavilla), with its famous citrus fruits, and Marche (Federico da Montefeltro), famous for land products such as artichokes.